Think you’ve done everything there is to do on Instagram? Think again! There are plenty of ways you can still grow your Instagram account, whether it’s one with just 10 followers or 10 million. In this article, we’ll cover 5 new ways to gain Instagram followers and how to implement them into your own social media marketing strategy. By the end of this article, you’ll be well on your way to adding more followers to your own account and growing your own brand on Instagram! ###
Ways #1 - Instagram Reels
Reels is a great way to engage greater audiences on Instagram by taking short videos and posting them to reels.
It’s a great way for you, as an individual, to tell your brand story through these short videos that are personal and feel more authentic than static posts.
For best results:
Use keywords and hashtags in your Reels captions that describe your video content
Do use trending sounds
Keep your reels short and snappy to encourage repeat views
Create original content
Add on- screen text for viewers to watch without the sound "on"
Aim for high-quality video footage (rather than uploading content with a TikTok watermark)
Ways #2 - Optimize Post Captions for Search
Your post titles and post captions are two of your most SEO-relevant on-page elements for driving traffic. Use them to your advantage by posting hashtags, relevant keywords, and copy that complements your brand voice. When people see popular posts with high engagement, they'll be much more likely to click through and check out your content.
According to Instagram's spokesperson via The Verge, the team considers a number of factors, including the "type of content, captions, when it was posted, " and more to serve relevant results.
Instagram also uses machine learning to "find the highest quality content that's relevant to you." For now, only grid posts will show up.
Ways #3 - Make a Strong First Impression with your Profiles
We all know the importance of a good first impression, so keep in mind that your potential followers will make a decision on whether or not they like your business within seconds of seeing your profile. A bad first impression could easily turn people away from following you.
Having a well planned Instagram feed, that clearly showcases your niche is key for converting those visitors to followers.
When someone lands on your profile make sure you have a clear bio, visible logo or profile image, and link in your bio (to direct them to your website) so they exactly what your account and brand is all about and have a way to connect with you instantly.
Ways #4 - Hashtag Strategy
Make your posts searchable with hashtags. It’s not enough to just post a great picture or even a video on Instagram and call it a day. You need to market that content as well. One of your best marketing weapons is making sure you use relevant hashtags for your niche. Hashtags are how users find other relevant accounts, so make sure that you are using them for maximum reach and engagement.
Ways #5 - Host an Instagram Giveaway
A giveaway is an easy way to grow your Instagram audience and engage with followers. It’s also a fun activity that many of your users will enjoy.
It's an especially great and effective tactic if you want your followers to grow fast.
With the right strategy you can reach thousands of potential new followers, all while building a stronger sense of community around your brand.
Pro tip: Make sure you set clear entry requirements that support your growth goals (e.g. tagging a friend in the comments), and following your account.
Instagram giveaways are beneficial when hosted in partnership with a creator or brand that shares your target audience.
Use all of these methods together, and you’ll see growth across your followers, engagement and reach! And remember, engagement is almost as important (if not more) than number of followers. The real value in following other users on IG is being able to interact with them—not just being able to show off your own photos. Make sure you’re taking time each day on IG so that you can boost engagements across your feed.
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